We approached Shield616 with an interesting proposition for their 2019 First Responders’ Bowl commercials. For a company that is ensuring the integrity and safety of officers around the country, let’s show our commitment to them, by including them in the process. Let’s forget hiring actors, and cast over 100 police officers and family members. The end result? Well, you can see for yourself.
1 S.W.A.T. Vehicle. 15 Crew. 120 Police Officers and Volunteers.
During our two-day shoot, we capitalized on every potential avenue for us to squeeze more value out of the day. We partnered with the Colorado Springs Pioneers’ Museum to shoot inside of a courthouse over 100 years old to add gravitas to the piece. We worked with both the Fountain Police Department and the El Paso County Sheriff’s Office to both staff and help secure every location we were at. Over the course of our two-day shoot. We shot in five locations around Colorado Springs. With that much ground being covered, having a rock solid crew and support staff is what makes the difference.