Nealy approached us with an interesting task for her new cookbook. We could produce this in Colorado in two weeks, or Israel in three. We chose the latter and couldn’t be happier.
Her goals were to make this less of a book trailer and more of a cinematic trailer. She wanted to cut through the clutter of the “typical” book trailer and provide something that could be inspirational for her many fans. We found it important to include her family, her habits, but most of all, her home. We shot this on location in Tel Aviv, Israel in 3 days. Just in enough time for her to get some great traction on it before she left for her month-long book tour across the world.